Dennis Oliver Woods makes his home in Clackamas, Oregon with his wife and three home schooled children. He is the headmaster of King's Way Classical Academy and president of Target Market Strategies, a telemarket/market research company. He has served as Director of Telemarketing for the Oregon Christian Coalition, an officer of Artillery in the United States Army and was formerly a construction contractor. Educational attainments include a Masters Degree in Education, a Bachelors in Journalism and completion of the Graduate Program in Bible & Theology at Multnomah Bible College, Portland, Oregon.

Active in Oregon Politics since 1976, Mr. Woods has participated in over 300 political surveys, with primary focus on Oregon legislative campaigns. His most satisfying political accomplishment came in 1990 when he co-managed a 40-line voter identification phone bank supporting 17 key Republican House Races in Oregon. About 65% won, contributing to Republican control of the Oregon House for the first time in 20 years. This was the only legislative chamber in the nation to switch from Democrat to Republican that year.

Woods has a 20-year background in market research and telemarketing, including employment with Portland research firms such as Bardsley & Haslacher (now Bardsley & Neidhart) and Columbia Information Systems (now Market Strategies, Inc.) Over the years he has participated in nearly 400 research projects at the analysis or management level. He has written five books on theory and practice in political science and history.

At Columbia he was a marketing specialist responsible for report preparation and marketing recommendations in a variety of private and public sector fields. He developed written market analysis and recommendations for firms as diverse as AT&T, du Pont, Hallmark, Montgomery Ward and Nike. Here he gained extensive experience in political survey management and electronic testing of television and print advertising.

Prior to his stint at Columbia, Woods served a 4-year apprenticeship under well-known political pollster and columnist, J. Roy Bardsley. Public interest studies included the Oregon Governor's race, a Portland city commissioner race, Lane County government study, and numerous state legislative races, among others. For four years he was also the ghost writer of the "Utah Poll", a statewide human-interest/political poll, which appeared weekly in the Salt Lake Tribune under the byline of J. Roy Bardsley. Mr Bardsley had written the popular column for over 30 years.

Mr. Woods is also founder of a public interest and commercial research organization headquartered in Portland, Oregon with a long tradition of providing quality research to businesses and political campaigns. Principles of the Group offer clients a combined total of nearly 40 years experience in marketing, campaign management and survey research. Proven expertise in fund raising, voter identification, lobbying, and survey research have made Mr. Woods a major player in recent political changes in the state of Oregon.